Schwarzkopf unveils collaboration with international supermodel Claudia Schiffer at Water Bar in Sydney #ULTIME
Last night Blue Hotel played host to the opulent VIP launch of Schwarzkopf’s Essence ULTÎME and Blonde ULTÎME – an exclusive collaboration with international supermodel and beauty icon Claudia Schiffer
Natalie De Banco and I arrived at the stunning venue across a ‘pearl’ carpet which was a beautiful entrance and were treated to an exclusive set by The Faders. Pommery Champagne provided the sparkle for the evening as the crowd of Sydney VIPs enjoyed a selection of delicious pearl and diamond inspired canapés. Rachel Montgomery, (Australia’s Make Up Artist of the Year) joined me for a champagne, as we discussed everything about hair – and being blonde – a new thing for me!
The evening climaxed as eight gorgeous models, showcasing the new Essence ULTÎME andBlonde ULTÎME range, took centre stage within a Vanity Fair-style vignette. Each girl styled by Lores, illustrated with poise and elegance the stunning collection of colours and care products developed by Schwarzkopf and the iconic Claudia Schiffer.
I loved how Alex Zabotto-Bently styled the installation – in an addition to the theatrics he utilised the top floor balcony and glass lift to set the glamorous entrance of the models to the stage.
To mark the conclusion of the show-stopping event, each guest departed with exclusive ULTIME product and a jewelry box, one of which containing a $3,000 diamond provided by Max Diamonds – which I am hoping I am the winner – yet to be valued.
The event was in celebration of Schwarzkopf’s brand new ULTIME hair cosmetic range, which features five high-performing lines of hair care products and nine beautiful blonde shades. This salute to the pearl inspired range,combines the insider know-how of one of the world’s most successful supermodels with the hair expertise of Schwarzkopf, the ULTÎME collection pioneers celebrity co-development within the hair cosmetic market.
Channelling 25 years modelling experience, Claudia knows exactly what kind of aggressions hair is exposed to: it is straightened and curled, backcombed, bleached and repeatedly coloured, all resulting in damaged hair. “I’m very proud for being able to contribute all my experiences to the development of Schwarzkopf Essence ULTÎME and Schwarzkopf Blonde ULTÎME”, explains Claudia Schiffer. “I’ve always wanted to design and create hair cosmetic products and I’m so glad Schwarzkopf has given me the opportunity to finally develop my own signature hair line.”
Thankyou to Zoe and Frank PR for having me – it was such a fantastic night xo